Media is all
around us, therefore is hard to not be affected by it. Due to its tremendous
audience and the impact it has, the media has been able to change public
opinion. The media's powerful influence can be seen through its portrayal of
major events. When the media began, it had a political agenda. It was outlets
through which the common people would criticize the government but now it is a
very persuasive tool used to persuade encourage and brainwash the public.
The goal of
media is to persuade the audience to believe or do something. They persuade by using
techniques of persuasion, they have been used for thousands of years. I think
knowing these techniques are important because when you know how the media is
trying to persuade you to believe something you’ll be able to make your own decisions.
An example
of this is a person who doesn’t like animals comes across a commercial about
adopting a rescued animal they do the whole sad music cute puppy dog eyes
footage of one legged cats so that this may change their opinions because
they’re persuaded by the innocence and helplessness that those specific
commercials try to represented.
They try by
linking a product, with something that is already liked like this picture of
family and coke they think if you are a family person and you like family you
like coke
When they
show a product the put beautiful people to catch your attention persuading the audience to think that if they use that product you would look beautiful too
Another way
is by saying that it is what’s in and so many people are doing it and you
shouldn’t be left out by not doing it also
They try to
bribe you by saying if you buy one you you’ll get one free or on discount, you
might not want it in the first place but if you think you are winning something
you might buy it anyways
They would pay
celebrities to say they like something and the public would respond because
they are famous and they talk about how it worked for then so that people might
think that it could work for them too
They try to
make us laugh in advertising because when we laugh we feel good and they pop
their logo on the screen so our good feeling will be associated with that logo
they hope that when we see that logo in the store we will feel good
They use
words like Greatest, Best, Lowest, Fastest, Better, Improved, Amazing and Incredible
They use
Repetition Over and over so that it will be stuck in your head and in my case
that song Lerner and Row is the way to go call 9661900 is stuck it has a catchy
tune and its funny I always sing along when I hear the commercial come on
And that headon
commercial its really annoying …
Persuasion
is a powerful thing it makes people believe something that they didn’t before weather
positive or negative. Whether it’s turning on the T.V. or flipping through a
magazine, a person is guaranteed to see companies selling their products with a
technique that I like to call, brainwashing. In all seriousness, it’s horrible
that companies lure the viewer into believing that they need the product that
the product will somehow enhance their life and they can’t possibly live
without it. But the way the companies go about doing so is flat out appalling
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